Early in 2013, we launched a new company strategy aimed at delivering leading performance by building on our leading market positions in paints, coatings and specialty chemicals.
Central to our vision is a strong focus on four key end-user segments, which will enable us to get closer to our customers and be much more responsive to the dynamics of the markets in which we operate. These end-user segments are Buildings and Infrastructure, Transportation, Consumer Goods and Industrial.
To help us achieve our vision, we have developed a set of Strategic focus areas and Core processes, which in turn are driven by a series of key Actions.
This disciplined, customer-focused approach is fundamental to our continued success and will enable us to realize our ambitions while creating value for all stakeholders.